“Witty . . . . [Bering] employs examples and analogies that make his arguments seem like common sense rather than the hard-earned scientific insights they really are.”

New Scientist

"Jesse Bering asks the questions no one else dares, he tells truths that others shy away from, and he writes the books that I wish I had written. To me, he is everything a great scientist and communicator should be. Suicide may be an uncomfortable subject yet the escalating numbers of people who take their lives each year means we must make it’s unravelling our priority. I have no doubt this book will have a profound impact on all who read it, and add considerably to our understanding of that self-willed oblivion, whether it lies palpably just beneath our own skin, or the skins of those we love. But perhaps most importantly of all it will help dispel the stigma and shame that so perniciously clings to all suicides."

Dr. Christian Jessen

“What undergirds Bering’s inquiry is the belief that locating the psychological blunders that lead to suicide can help, in time, to curb their prevalence.”

The New Yorker